Successful branding is about more than printing your logo on random products. Whether you are using custom t-shirts, custom hats, or even custom electronics, the most important thing is to make sure you select a product that fits your brand and recipient’s personality. As you decide which products will best represent your brand, there are several factors to consider.
Always Have the Recipient in Mind
Remember that promo products are not meant for you, the company owner, or the employee. These products will be visual to your customers, vendors, and the public. They’re meant to represent your company to them. Make sure to think about the recipient. Consider their gender, age, interest, income, and other factors that may influence their decision to use your promo products instead of recycling them. The point is to make sure you target them with products they are likely to find valuable and useful for everyday application.
Always Do Your Research Well
Before rushing to purchase promotional merchandise, make sure to understand what is likely to work. There are numerous choices for company gifts and promotional products, making settling for a specific product challenging. You could invest in extensive research to know what is likely to work or partner with a company like a Pegboard to leverage our decades of results and insight. You don’t want to waste your money and energy on less likely to yield positive results. Simple items like custom pens may be great for events and conventions, but they may not work well for promotions. Make a point of choosing products accurately based on your niche, and make sure the products are relevant to your target audience.
Durability
Durability is an important consideration when choosing promotional items or products for your company. Ensure the product you go for is likely to last when used as part of the customer's routine. This is a crucial marketing strategy that yields excellent results when used correctly. As such, choose items with a longer lifespan and customize them with the brand's identity. It would help if you also considered custom packaging since it goes a long way in advertising the product and brand. Remember that the promo product is a strategic product used to market your brand, unlike most gifts. Besides its durability, the product should be helpful for everyday application. The more the customer sees your promo product (and your brand), the higher their chances of recommending you to others.
Have a Budget
Even if you “have no budget,” remember setting aside a specific amount to promote products. While they may seem inexpensive, promotional products quickly add up, especially if you intend to go for quality and durability. We see a lot of clients who don’t realize how much of an investment great promotional products can be. These clients end up caught off guard when what they want is more expensive than they can afford. Don’t be unprepared. You can avoid that by planning for the project in advance and starting the conversation with your promo supplier by sharing your budget, audience, and objectives. From there, we’ll be able to help point you towards products that help get the results you need while fitting in the budget you have available.
Pegboard is your ideal service provider for all customized items your brands need. Reach out to them for all custom branding needs. You can visit them at 1105 W Columbus St, Bakersfield, CA 93301. Alternatively, call them on (661) 327-5861 to discuss more business details or send an email to info@pegboard64.com
