With the development of the internet and other technological advancements, marketing and advertising techniques have changed. Though the methods vary, the aim is still the same. Reports say that American businesses spend $20 billion on promotional products.
Promotional products are items that have a company’s logo, name, or slogan and are given free to customers, employees, and business associates. Some examples of these items include t-shirts, pens or stationary, water bottles, tote bags, umbrellas, etc. Anything can be a promotional product. In combination with other forms of advertising, custom printed promotional products can be highly effective. Pegboard is a company that provides custom printing, mailing, branding, and promotional solutions to small and medium-sized businesses in California’s Central Valley and Central Coast. Here they list the benefits that small businesses can get from promotional products.
Getting Brand Exposure
A small business can have a quality product or an exceptional service. Yet they need more people to know about their company even to be considered. Promotional products help get the company’s name out to large numbers of people. The business can generate interest and awareness by custom printing of logos or company names on promotional products or custom packaging of products or gifts. A well-thought-out quality product can be used for months and ensures customer engagement and brand recall.
Creating a Perception
Promotional products create a perception of a stable, successful business. The product need not be an expensive one. Sometimes even a custom pen or stationery can make a big difference.
Cost-Effective Advertising
Compared to print or television advertising, promotional products are a relatively cheap advertising method. The cost per impression is a significant measure ratio used to determine how much the business has gained from custom printed items. The amount of money spent on that advertising campaign is decided by the number of times the advertising is seen. Since most products are used for months, if not years, and chosen for frequent use, promotional products are considered to provide a good return on investment.
Brand Loyalty
Promotional products can help cement relationships that create loyal customers. For example, a birthing suite might give custom printed onesies or custom t-shirts for new parents with cute captions and the company name. These will be part of memories that will be treasured and create a bond with the service provider. In this particular example, this might be shared with family and friends via pictures and videos, which may also be shared on social media.
Integrated Marketing
Promotional products can be part of a broader marketing mix. Think of trade shows or social media giveaways on the business’s social media or through an influencer. Direct mailing of personalized greeting cards with the company’s logo or name or goodie bags in custom packaging are all good marketing techniques. Promoting a product or service through various channels is more effective for the brand.
Tangible Presence
Promotional products have a tangible presence that can provide visual and tactile stimuli. There can be fidget toys for adults with custom printing of the company name. Simple objects like a coffee mug or a frisbee can be used. Shopping bags, totes, or custom t-shirts are all valuable gifts visible in the community when used.
Ideal for Business Networks
If the company offers business-to-business services, it can be helpful to use promotional products that they would use in their offices. For example, a cleaning company or a junk removal company might provide services to the office of a building constructor. Giving the client a custom printed desktop calendar or accessories with the company name can generate new business from their clients while reinforcing the relationship with the primary customer.
Inspiration and Recognition of Employees
Having apparel or other items with a custom print of the company name they are working for has a positive effect on employees. The feelings of being included and acknowledged can be motivating. Simple gifts like a custom hat or custom lanyards that are mandatory are budget-friendly choices. There can also be awards and customized certificates for high performers.
Promotional products are a means of economical and impactful advertising. Small businesses can also have a significant impact by using custom printing and packaging services. Pegboard is a company with a rich history of service to small and midsize companies. Pegboard provides custom printing and related branding services to customers across California’s Central Valley and Central Coast. They can be contacted by telephone at (661) 327-5861 or via email at info@pegboard64.com.
