Pegboard is a custom printing and branding solution provider that has helped thousands of businesses expand their brand awareness and visibility through the power of custom printing and promotional products. The company prides itself on its reliable, customized service that takes businesses' individual needs into account.
From corporate gifts to custom labels and packaging, Pegboard has the expertise to provide the results that companies deserve—a partnership that helps propel businesses to the next level.
What is a Swag Shop, and What Are Its Benefits?
A swag store is a place where anyone, from customers to loyal employees, can buy branded merchandise, such as coffee mugs, custom T-shirts, and custom hats.
The biggest benefit to having a swag shop is increased brand awareness. It allows a company to present a unified brand across multiple channels, reinforcing the brand’s trustworthiness and reliability. Most people will wear their company swag outside, acting as brand ambassadors to help get a brand seen and noticed.
Offering swag also opens up a small additional revenue stream. While a company will never make a major profit selling swag, producing a wide range of high-quality branded merchandise will often do surprisingly well, especially with established brands.
The final reason to have a swag shop or at least consider branded products is that they make excellent corporate gifts for clients and employees. In addition to traditional T-shirts, custom lanyards, and custom pens, swag provides plenty of unique corporate gift ideas that make business gifting much easier. Since a company already has the stock on hand, businesses can easily pull up corporate gifts for employees whenever necessary.
Setting Up a Swag Shop
While setting up a swag shop in-house is possible, most companies find it more cost-effective to opt for a third-party solution. Established custom print and branding providers already have the necessary equipment and supplies to simplify the entire process. At Pegboard, we have the tools to manage inventory, set up the digital store, and manage the swag shop in-house, including fulfillment and shipping orders.
Most swag shops contain similar items, often T-shirts, lanyards, custom hats, and other popular products. However, the swag shop represents an opportunity to do something novel and exciting, so it’s useful to work with a team like Pegboard to develop unique corporate gift ideas instead of just coffee mugs.
It’s important to create swag that is attractive to a wide range of customers while also being eye-catching enough to represent your company’s brand. At Pegboard, our team of professional designers and branding experts will help you develop innovative and new swag ideas.
The final aspect of setting up a swag shop is marketing it. Customers need to know that it exists, which means handing out promos, sending out emails, and attracting eyes to the site using digital marketing methods.
About Pegboard
Pegboard is an established custom printing and branding solutions provider that works with businesses to create attractive, unique branding opportunities. In addition to many custom items, the company also prints laser checks and business checks and offers many branding solutions for small businesses.
For more information about corporate gifts or Pegboard's other services, contact them at (661) 327-5861, via email at info@pegboard64.com, or schedule a visit at 1105 W Columbus St, Bakersfield, CA 93301.
